The Super Bowl is always a much-anticipated event, and this year was no different. The Kansas City Chiefs and Philadelphia Eagles went head-to-head in a thrilling matchup that had viewers on the edge of their seats until the very end. While Fox was hoping for a record-breaking night, the final audience numbers have yet to be determined.
In this blog post, we’ll look at the preliminary viewership data for the 2023 Super Bowl and discuss the impressive streaming numbers, the Spanish-language broadcast record, and the celebrity-filled ad lineup. We’ll also examine the highest-rated markets and the post-game premiere of Gordon Ramsay’s “Next Level Chef”.
The preliminary numbers suggest that this year’s Super Bowl is on track to become the third most-watched television show in history, with an estimated 113 million people tuning in. This includes the broadcasts on Fox and Fox Deportes as well as streaming on Fox and the NFL’s digital sites. The 2015 game between New England and Seattle on NBC holds the record at 114,442,000 viewers, followed by Super Bowl 51 in 2017 on Fox between Atlanta and New England (113,668,000).
Streaming was also a major factor in this year’s Super Bowl. The digital feed averaged a Super Bowl-record 7 million streams, an 18% increase over last year (6 million) and more than double Fox’s last Super Bowl in 2020 (3.4 million). Rihanna’s halftime show also averaged 118.7 million viewers, making it the second-most watched in Super Bowl history.
The Spanish-language audience average for the game was also impressive, with a record 951,000 viewers tuning in. This is the most-watched non-soccer event in Spanish-language cable history, and the first Super Bowl to be televised in Spanish in the United States since 2014.
Finally, the two highest-ranked markets were Kansas City and Philadelphia, with a 52.0 rating and 87 share in Kansas City and 46.3/77 in Philadelphia. Cincinnati, Minneapolis, and other cities also recorded high shares.
So while Fox fell just shy of its goal of setting a new viewership record, the 2023 Super Bowl still had a lot to offer. From the thrilling matchup between the Chiefs and Eagles to the record-breaking streaming numbers and Spanish-language broadcast, this year’s Super Bowl was a memorable one.
