Are you ready for the biggest football game of the year? Super Bowl LVII is just around the corner and Fox has officially sold out all of its advertising inventory! That’s right, peak prices have surpassed $7 million for a 30-second spot.
If you’re wondering why Fox was able to sell out so quickly, it’s because of the stellar ratings the NFL has had this season. Fox signaled before the start of the season that it had already had takers for 95% of Super Bowl spots, an unusually fast start for the sales process.
In this blog post, we’ll take a look at why Fox was able to sell out so quickly, what kind of prices advertisers paid, and what kind of ads we can expect to see during the big game. So if you’re a fan of football and advertising, you won’t want to miss this!
Fox was able to sell out so quickly because of the strong economic conditions heading into the fall. Select ads commanded more than $7 million for 30 seconds of airtime, but on average pricing came in at between $6 million and $7 million for 30 seconds. Fox Sports EVP of Ad Sales Mark Evans noted that as economic conditions stabilized, a few units that were available picked up in earnest.
As far as the number of ads during the game, Evans didn’t give an exact number but said it was in line with recent Super Bowls. Category-wise, many of the familiar ones will be well-represented, including beer and spirits, automotive, telecom, consumer packaged goods, streaming and movie studios.
So, if you’re a fan of football and advertising, you won’t want to miss Super Bowl LVII. With Fox having sold out all of its advertising inventory, it’s sure to be an exciting game with some great ads. Tune in to see which brands will be represented and which ones will come out on top!